Applying Sustainable Innovation to our Titanium Dioxide Products

Scientist wearing safety googles working in a lab

We categorize sustainable product development and innovation into four key platforms: circularity, climate impact, health & wellness, and resource efficiency. These platforms help our customers quickly see how the Ti-Pure™ TiO₂ grades they’re using make a difference in their coatings, plastics, and laminate products.

TiO₂ Innovation Platforms

Circularity

Enables applications for reuse and recycling, end of life management, and waste management
Climate Impact

Enables applications for energy generation, energy storage, and thermal management
Health & Wellness

Enables applications for health & performance, food protection, and improved handling and use
Resource Efficiency

Enables applications for durability and functionality, sustainable building material, and sustainable raw materials

Learn more about the work we’re doing within each innovation platform

Circularity
- TiO₂ packaging reuse program and repulpable or batch inclusion bags for paper and plastic grades
- Remove2Reclaim partnership that explores recovering TiO₂ from plastic waste and seeks opportunities for reuse
- Demonstrated value for use in compostable resin applications with certification by DIN CERTCO
Climate Impact
- Energy reduction during customer processing such as Ti-Pure™ TS-1510
- High durability under outdoor exposure that increases the lifetime of coatings such as Ti-Pure™ TS-6200
- Renewable electricity sources for production of our products
- Value in thermal management for building and construction materials to provide interior temperature comfort such as cool roofing membranes and solar reflective coatings
Health & Wellness
- Lower dusting grades that enhance worker safety and improve workplace cleanliness
- Contributing to applications that enable nutrient preservation in food packaging and coatings with low or no VOCs
- Working with other industries to address the evolving science around responsible material use that mitigates health risks
Resource Efficiency
- Grades that improve processing efficiency and productivity thereby reducing production time and energy consumed such as Ti-Pure™ TS-1510
- Creating TiO₂ pigments that maximize opacity and scattering efficiency for coatings and laminates that provide flexibility to improve performance or reduce material consumption
- Designing pigments that enable the production of thinner plastic films or rigid plastic parts while maintaining performance properties
- Creating grades with downgauging possibilities that reduce raw material needs

Ti-Pure™ Products for Each Innovation Platform

The table below shows which products are related to which innovation platforms, helping our customers make informed decisions on the impact of their end products.

Product	Innovation Platform	Applications
Ti-Pure™ TS-6200	Climate Impact Resource Efficiency	Automotive OEM topcoats and refinishes Industrial coatings Aerospace coatings Coil coatings Specialty coatings
Ti-Pure™ TS-6300	Climate Impact Resource Efficiency	Interior and exterior architectural paints High-hiding flat paints formulated above critical pigment volume concentration (CPVC)
Ti-Pure™ TS-1510	Climate Impact Resource Efficiency	High temperature cast and extrusion coating films Extrusion coated paper High-quality white and color masterbatches