Ti-Pure™ Solutions for Appliances and Electronics

Brighter, Cleaner, and More Durable Whites

No one wants their home appliances to show signs of age. But when appliances—like toasters and stoves—heat and cool frequently, their exteriors can look yellowish. A refrigerator's interior can also discolor over time. Window air conditioners with plastic parts exposed to UV rays require protection and durability to prevent discoloration, brittleness, and cracking.

Ti-Pure™ solutions for plastics uses titanium dioxide (TiO₂) to:

  • Provide durability
  • Help white plastic parts resist discoloration
  • Enables brighter colors that resist fading to facilitate brand differentiation

Ti-Pure™ also offers solutions for coatings that provide clean color and gloss which last for the product's lifetime. Coil and powder coats containing TiO₂ are applied in the factory on the metal parts that appliances and other applications use. These coatings more effectively resist chipping, discoloration, and corrosion.

In addition to improving the plastics and coatings used in household appliances, Ti-Pure(TM) TiO₂ also adds benefits to plastic parts of electronics, such as earbuds and smart phone casing. In these applications, TiO₂ enables:

  • Cleaner, brighter whites
  • Excellent chemical and thermal discoloration and yellowing resistance
  • Dependable durability
  • Corrosion resistance
  • Thermal stability

The Ti-Pure™ Solution 





  • Outstanding chemical and thermal discoloration resistance
  • Unmatched dispersion
  • Blue undertone



  • Maximum brightness and hiding power
  • Simple surface treatment design
  • Multifaceted product design
  • An ideal choice for corrosion-resistance coatings


  • Good color match confidence
  • Blue undertone
  • Enhanced durability