Ti-Pure™ Solutions for Automotive

Protecting and Enhancing Auto Interiors and Exteriors

Consumers expect their investments to look good for years (on the inside and the outside)—and be protected from the wear and tear that results from daily use and exposure to the elements. Meanwhile, car manufactures must adhere to strict regulations while:

  • Maintaining brand standards
  • Keeping ahead of market trends
  • Delivering longer-lasting products that satisfy their customers

Ti-Pure™ titanium dioxide (TiO₂) used in coatings helps preserve color and offers protection against UV rays. It also gives coatings a high-gloss finish that keeps vehicles looking new.

Ti-Pure™ TiO₂ enables plastic components to perform more efficiently and last longer by helping parts resist fading and structural damage caused by UV exposure.

Synthetic Leather and the Automobiles of the Future

As automobile manufacturing evolves to meet customer demands, materials like sub-soft synthetic leather have become more common. Exterior plastic racks/parts and interior profiles need protection from brittleness, cracking, and color fading to stay looking newer longer.

Ti-Pure™ solutions offer protection, resilience, and color retention to keep car exteriors and interiors looking beautiful for much longer. Adding Ti-Pure™ TiO₂ during production boosts the durability and longevity of the coatings and plastics used to manufacture interior/exterior components and, ultimately, enhances the driver experience.

The Ti-Pure™ Solution 





  • Tight particular size control for color-match confidence
  • Blue undertone for maximum flexibility in formulated color space and brighter, cleaner colors in tinted systems
  • Balance of properties for reliability and flexibility in high-performance applications


  • High initial haze-free gloss, and ultra durability that ensures excellent gloss and color retention over the lifetime of the coating
  • Unmatched pigment durability and blue undertone that enables the manufacture of clean, brighter white and colored parts
  • Recommended for soft vinyl applications



  • Outstanding chemical resistivity that maintains cool surfaces
  • Protects plastics from light damage
  • Recommended for exterior plastics and racks


  • Outstanding chemical and thermal discoloration resistance that keeps products looking new for longer
  • Unmatched dispersion, which facilitates higher productivity
  • Recommended for ABS or thin film applications