Three Coatings Industry Trends to Watch
Challenges and Strategies for Future Innovation

Trends drive innovation in today’s world. From pop culture to fashion and finance to manufacturing, nearly every industry is shaped by the latest and greatest trends. The titanium dioxide (TiO₂) market is no exception. The three biggest drivers of change in the TiO₂ coatings space are sustainability, supply chain unrest, and hybridization. Keep reading to learn about the business opportunities with each trend.