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Ti-Pure™ Solutions for Interior and Exterior Coatings

Enhanced Color, Sheen, Coverage, and Durability in Architectural Coatings

Paint producers—as well as the construction and remodeling markets—depend on Ti-Pure™ TiO₂ to produce high-quality, attractive architectural coatings. A brighter white, made possible with high-quality titanium dioxide (TiO₂), facilitates a greater range of more nuanced colors.

Interior architectural coatings made with high-quality TiO₂ offer exceptional hiding power and durability, perfect for keeping walls looking freshly painted for longer. Paint with TiO₂ offers greater coverage, which also saves money and reduces the number of coats needed to complete the job.

Building exteriors exposed to the elements require a more durable coating that protects painted surfaces from the sun’s ultraviolet (UV) rays. High-quality TiO₂ enables a paint to better resist color fading and protects against cracking, chalking, or other surface issues.

The Ti-Pure™ Solution

When added to coatings formulations, Ti-Pure™ titanium dioxide provides easy dispersion and batch-to-batch consistency for the paint maker, and opacity, color, and ease of use for the end-user.

Ti-Pure™ solutions for flat and gloss architectural coatings:

  • Offer an outstanding combination of end-use performance properties, including superior hiding power and ease of application
  • Provide resistance to UV damage, allowing the paint to look newer, longer
  • Maintain color integrity by resisting fading and discoloration

Interested in creating a one coat paint? Visit our Brand Licensing Center to learn about Ti-Pure™ One Coat technology.