Boost Your Product Value Through Better Packaging

Choosing the right product packaging can increase your sales

When it comes to consumer packaged goods (CPG), shelf appeal is the name of the game—your product packaging serves as a canvas for your brand. But beyond aesthetics, it’s even more important to preserve the freshness of products to maintain quality and keep consumers safe, healthy, and happy. Together, these elements add more value to your brand offering and increase your bottom line.

The materials your product packaging uses help garner customers’ interest and ultimately earn their trust. Of the different types of plastic packaging, opaque plastics made with Ti-Pure™ TiO₂ can have a significant positive impact on consumer expectations, product promotions, brand recognition, product freshness, and the efficacy of active ingredients.

Download our packaging selection white paper to learn the pros and cons of each type of packaging and how selecting the right packaging can boost your product value and sales.