How TiO₂ Innovation Can Advance the Coatings Industry

By utilizing high-quality TiO₂, formulators can produce long-lasting coatings products that limit material usage and CO₂ emissions

Sustainable products represent the future of the coatings industry.

Between the continued regulatory pressures, increasing frequency of severe weather events, heightening temperatures, and rising sea levels, sustainable offerings are no longer optional for coatings producers. They’ve become a must.

The raw materials used in coatings formulations, including titanium dioxide (TiO₂), can make a significant impact on the end product’s sustainability profile. New innovations will pave the way to reducing waste, creating longer lasting products, and achieving advancements in the coatings industry’s sustainability.

This is a major reason why we recently introduced the Ti-Pure™ Sustainability (TS) series, a product portfolio consisting only of TiO₂ grades that advance our customers’ and our own sustainability goals. The grades included in this product suite are specifically designed to empower coatings formulators, as well as our plastics and laminates customers, to create high-quality, long-lasting products that reduce material consumption and CO₂e emissions.

In this whitepaper, we explain how this new product portfolio can help advance coatings’ sustainability goals and create a more sustainable future for our shared planet.