Debunking Conventional Wisdom: How High-Quality TiO₂ Actually Reduces Overall Paint Costs

Contrary to what many have been told, high-quality TiO₂’s impact on overall paint costs is more nuanced than you’d think.

We all know that TiO₂ quality impacts paint appearance and performance, and that it’s also a key driver in costs. But the effect of TiO₂ pigment on paint cost is more complex than simply the price of the TiO₂.

Paint formulators today have more choice than ever before when it comes to the quality of pigment they select. The growing availability of lower-cost TiO₂ has presented many formulators with a quick way to decrease the upfront expenses when creating a paint.

Producers of these bargain pigments offer a seemingly compelling proposition to formulators in the form of lower prices. However, the truth of the matter is that these bargain pigments are not actually a good bargain.

In this white paper, Chemours experts explain how despite the lower upfront prices, using low-quality TiO₂ can actually end up costing formulators more in the long run. When formulators take a closer look, it becomes clear that it makes more financial sense to choose higher-quality TiO₂ most of the time.

Download this whitepaper to uncover the three biggest reasons why.