Thinking outside the can: Taking a holistic approach to measuring a coatings’ total carbon footprint

Shifting the formulator’s focus from product to system

As the world pushes to create a more sustainable future, coatings producers are seeking ways to minimize the impact of their products on the environment, public health, and the world at large.

Many formulators assess the potential environmental impacts of their products by estimating the amount of greenhouse gas emissions associated with manufacturing a can of paint. Considering the impacts from the paint manufacturing alone does not capture the overall impact from a paint’s use and beyond, which can lead to poor decisions with unintended consequences and costs.

Instead, formulators should take a more holistic approach by assessing the product’s impact over its total lifecycle.

By taking a holistic, systems approach, formulators may find surprising ways to achieve a more sustainable product, such as using high quality TiO₂ like Ti-Pure™ TS-6300, which not only enhances hiding power through greater light scattering efficiency, but can also reduce raw material usage, waste generation, and even reduce water use.

Download this whitepaper to learn more.