Chemours Brand Licensing: Proven Expertise. Reliable Partnership.
A Symbol of Quality
Chemours has leveraged nearly 90 years of experience in the coatings industry to develop and perfect Ti-Pure™ titanium dioxide (TiO₂).
Ti-Pure™ TiO₂ is engineered to provide the brightest whites, most reliable processability, and most consistent coverage possible. For more information, contact us here.
Ti-Pure™ Quality: Paint That Makes a Difference
The Ti-Pure™ Quality Seal confirms a paint has undergone rigorous testing to ensure it exceeds performance expectations of professional painters and DIY painters alike. Paint that uses Ti-Pure™ TiO₂ benefits from improved properties, including:
- Appearance: bright colors that offer excellent hiding power
- Performance: a durable finish that won’t crack or fade over time
- Ease of Application: fewer drips and brush or roller marks
Ti-Pure™ One Coat: Paint That Covers Completely and Evenly in a Single Coat
Ti-Pure™ One Coat technology allows paint manufacturers to earn a premium for their products. This technology still saves painters time and money because it makes painting fast and easy with one-and-done coverage—and no additional coats or touch ups are needed. Paint with Ti-Pure™ One Coat technology offers:
- Complete Coverage: with 60% more hiding power than competitive paints
- Exceptional performance: to paint more space in less time so projects are finished faster
- High-quality: for a lasting finish that requires less repainting over time
Let's Talk About How We Can Boost Your Bottom Line
Every step of the way, we'll collaborate with you to:
- Assess current quality and market needs
- Create premium products
- Align on strategy and positioning goals
- Develop a promotional plan
- Launch your paint featuring one of our brand seals
A Symbol of Quality
Paints stamped with the Ti-Pure™ seal are recognized for their high quality, which empowers you to:
- Command a premium price
- Extend the life of an established product
- Introduce a new product in an established market
- Build credibility, brand loyalty, and establish trust
- Enhance memorability with customers and simplify the buying process
Support. Collaboration. Partnership
We support our partners with:
- High-quality ingredients that create high-quality finished products
- Dedicated technical support to develop products that win the marketplace
- Early access to new offering development projects
- Marketing and promotional support, including social media content, digital ads, videos, in-store and point-of-sale materials, events, training, and more
Visit the Ti-Pure™ Seal consumer page and follow the Ti-Pure™ Brand Seal on Facebook.