The ROI of a Paint Comes From Its Ingredients
Solvents, resins, additives, and pigments comprise all paints. But not all ingredients offer the same quality, and a paint's quality is directly connected to those ingredients. The right balance can deliver exceptional coatings that reduce project time, increase productivity, and enhance the aesthetics—and longevity—of the final result.
Not all pigments are created equal — pigment quality can significantly impact paint performance. Using high-quality titanium dioxide (TiO₂) in paint formulations results in superior hiding power, coverage, UV protection, and durability/scrubbability and better paint performance, both during application and for the life of the paint.
With great coverage and high opacity, a high-quality paint eliminates the need for multiple coats to achieve a finished look that lasts, which means it takes less time—and cost—to complete a project.
This paper explains how the effective dispersion of evenly-spaced TiO₂ improves hiding power. A better hiding power yields a greater return on investment, boosting productivity and profits.
Download our whitepaper to learn about the ROI of a high-quality paint, and how adding Ti-Pure™ TiO₂ pigments can help create paints that go on easily, cover more area with fewer coats, and look great for the long haul.